Michael Dougherty & Pete Oliver-Krueger - Shift: To Usability Theater
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Summary
Are you really learning from your customers—or just pretending to? What if your feedback loops are flawed? In this eye-opening session, discover how to avoid bias, uncover hidden insights, and run powerful usability tests. Learn the rules of customer interaction—and how breaking them can cost you everything.
Key Takeaways
- Three types of usability testing clarified
- Why usability testing reveals hidden insights
- How to run impactful usability theater sessions
Recommended Resources
- “Don’t Make Me Think” - By Steve Krug. A practical guide to intuitive user experience design.
- “Brain Brew” Podcast - By Doug Hall. A framework for uncovering breakthrough ideas through experimentation.
Parting Word of Advice
Take something that you know how to do and ask somebody else to do it that does not know how to do it—and say absolutely nothing. Practice watching and learning without speaking.
Speaker Bio
Pete Oliver-Krueger is an entrepreneur, speaker, trainer, and consultant for Agile, Lean Startup, and Teal management. He specializes in the psychology of building product development teams, following the principle that “how one introduces techniques is more important than which techniques.” He works closely with startups and enterprise organizations exploring the question, “What should we build?” He started his career as an engineer at Carnegie Mellon’s Robotics Institute, helped launch the first accredited online university, and has lead Agile transformations for USA Today, TD Ameritrade, the IRS, and more. He is also co-organizer for the DC Lean Startup Circle.
You can link with Pete Oliver-Krueger on LinkedIn.
Michael Dougherty, “Agile Mike” has over 25 years of experience with software development and product leadership. He is published under the “Built for Success” column in CIO.com magazine and held the position of Vice President in the Agile Leadership Network.
Michael has taught multiple SAFe courses for over the past three years to over 400 people. He is certified SAFe SPC5, AWS Cloud Architect, ICP-CAT (Coaching Agile Transitions), AHF (Agility Health Facilitator), Scrum CSP, and PMP.
You can link with Michael Dougherty on LinkedIn.
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