Jeff Patton - Why We Build The Wrong Things
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Why do teams that care deeply still build the wrong things? Are stakeholders overshadowing real users? In this talk, Jeff Patton reveals how misplaced focus, misunderstood user stories, and overreliance on AI lead teams astray—and how direct customer insight can radically transform product success.
Key Takeaways:
- Customer understanding beats stakeholder alignment
- User stories spark conversations, not define requirements
- AI accelerates ideas, but empathy comes from real users
Recommended Resources:
- JPatton Associates Articles
- User Story Mapping – By Jeff Patton. A practical guide to building shared understanding through user-centered product development.****
Parting Word of Advice:
"Find out who is using your product and go watch how they are using it! I promise you it’s gonna change everything."
Speaker Bio
You may know Jeff Patton as the author of the “User Story Mapping” book. Jeff helps companies adopt a way of working that’s focused on building great tech products, not just building stuff faster. Jeff believes that organizations succeed based on their ability to create a product their customers love.
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