Gojko Adzic - Using AI in Product Development: Why Outcomes Still Beat Outputs
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What separates impactful product teams from busy ones? How can you simplify testing while delivering more value? In this session, Gojko Adzic shares practical insights on agile testing, product thinking, and collaboration. Discover how to focus on outcomes, reduce waste, and build products users truly care about.
Key Takeaways
- Focus on outcomes, not outputs
- Simplify testing through collaboration
- Build shared understanding across teams
Recommended resources
- “Specification by Example” - By Gojko Adzic. A practical guide to collaborative requirements and living documentation.
- “Impact Mapping”- By Gojko Adzic. A strategic tool to align delivery with business goals.
Parting word of advice
Stop measuring success by how much you build—measure it by the impact you create.
Speaker Bio
Gojko Adzic is an award-winning author, speaker, and agile testing expert known for helping teams deliver better software through collaboration and product thinking. He specializes in bridging business and technology to drive meaningful outcomes. Connect with Gojko Adzic on LinkedIn
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