Ayodeji Ishola - User-centered design, Putting user needs and feedback at the forefront of product development
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The interview with Ayodeji, Head of Products and Certified Scrum Master at Octosoft Technologies Limited, focuses on user-centered design.
Ayodeji emphasizes the importance of putting the user's needs, preferences, and experiences at the forefront of product development.
He discusses the challenges in getting product owners to understand and implement user-centered design, such as lack of user involvement and understanding, biased assumptions, and conflicting priorities.
Ayodeji suggests training and educating teams, emphasizing the importance of user needs and goals, and interacting with customers and stakeholders to avoid the "build trap."
Resources:
- Ayodeji recommends the Scrum Master Toolbox podcast by Vasco Duarte
- Videos by Tom Chi, for example this one
- Inside Real Innovation by Eugene Fitzgerald
- Simon Sinek on Leadership, for example this one.
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