Gojko Adzic - Lizard Optimization: How to Discover Product Growth by Focusing on the Unexpected

How can you unlock product growth by engaging long-tail users? In this session, Gojko Adzic, author of Lizard Optimization, explores the counterintuitive approach to optimizing products by focusing on unexpected user behavior. Discover how turning serendipity into a systematic process can help reduce churn, improve user engagement, and uncover new markets.

Don’t miss the 50% discount on Lizard Optimization: Get the book here

Key Takeaways:

• Learn how to detect product opportunities from outlier behaviors.
• Understand how to optimize your product for unexpected use cases.
• Discover a step-by-step guide for applying Lizard Optimization.

Recommended Resources:

• Lizard Optimization - By Gojko Adzic. A practical guide to unlocking growth by optimizing for outliers. Get the book with a 50% discount here.
• Mismatch - By Cat Holmes. Explores how designing for one can lead to solutions for many. Get the book here.
• Trustworthy Online Controlled Experiments - By Ron Kohavi. A guide to running effective experiments for product optimization. Get the book here.
• Evidence-Guided - A systematic approach to product management and decision-making. Get the book here.
• Lizardman Constant - Blog post by Scott Alexander, explaining how 4% of people do inexplicable things. Read the blog post here.

Parting Word of Advice:

"Look for the unexpected."

About Gojko Adzic

Author of Lizard Optimization Impact Mapping , Specification by Example and a few more books… Currently working on Narakeet and Votito . Connect with Gojko Adzic on LinkedIn.